Case Studies

Case Studies

Case Studies

Johnson & Johnson Innovation

Activating Diversity, Equity and Inclusion in the Early-Stage Health Innovation Ecosystem

Services

Campaign Development and Launch Media Relations Spokesperson Training Thought Leadership Strategic Partnerships Web Design and Development Video

Experiential Marketing

Message Development

Spokesperson Training

Strategic Partnerships

Event Planning and Execution 

Industry

Health

Challenge

Johnson & Johnson Innovation (JJI) serves as the entry point to Johnson & Johnson’s global expertise for early-stage life science innovators and startups. With a unique opportunity to shape the next generation of health innovation, JJI recognized the need to help embed diversity, equity, and inclusion (DEI) at the earliest stages of the companies they invest in.  

Goal: To ensure that the future of health innovation is built with equity at its core.

Approach

Working closely with JJI’s global leadership and strategic partners, developed and launched a comprehensive DEI platform centered around three pillars:

  • Shaping and promoting a diverse innovation ecosystem

  • Recruiting and preparing diverse leaders for executive and board roles

  • Championing innovation that advances health equity

To activate these pillars, designed and executed programming including:

  • A high school internship initiative to diversify early talent pipelines

  • A board preparedness program for emerging health innovation leaders

  • Educational tools for startups to integrate equity into their business models and solutions

Impact

  • Launched the DEI initiative at JJI’s Healthcare Innovation for All symposium in Washington, D.C., a high-visibility event co-hosted with Children’s National Hospital and the Biomedical Advanced Research and Development Authority (BARDA). The convening brought together a powerful group of health equity leaders, innovators, and investors committed to building a more inclusive health innovation ecosystem.

  • Amplified the launch, by creating dynamic digital and editorial content, including:

Together, this work positioned JJI as a leader in not only funding and guiding innovation, but in actively shaping a more equitable future for health care.

The Work

Infographic

Videos

Contact

Privacy Notice

We respect your privacy. Information submitted through this form is used solely for communication and will never be shared or sold.

Contact

Privacy Notice

We respect your privacy. Information submitted through this form is used solely for communication and will never be shared or sold.

Contact

Privacy Notice

We respect your privacy. Information submitted through this form is used solely for communication and will never be shared or sold.